Do you want to know why participation breaks down?
We start programs and groups for a reason – to achieve something, solve a problem, make a difference. But, getting people to take action repeatedly is hard. What you face is the four universal points of participation break down.
FOUR UNIVERSAL POINTS OF BREAKDOWN
1. When the action that matters at that very moment is not clear, participation breaks down;
2. When there is no collective awareness of actions taken and progress made, participation breaks down;
3. When there is no immediate pay-off, no sense of what we’re accomplishing together, participation breaks down;
4. When there is no compelling purpose, no unifying reason we’re all participating, participation breaks down.
THE PROBLEM IS EVERYWHERE
Remember 911 and how people congregated in the streets of New York City. There was a deep devastation and a desire to do something. One person made three signs: A, B, O, and people started lining up by blood type. Knowing the action that mattered in the moment made the difference between irrelevance and impact.
Within weeks, over 600k units of blood had been donated. But, blood doesn’t last long and nearly one-third, hundreds of thousands of units were discarded; wasted. Actions were wasted, the desire to make a difference, wasted. There was no way to know it was time to stop one action and start another, no collective awareness.
Even though people continued to want to help, millions disengaged. Without a specific purpose to rally around and without an immediate pay-off, like the “look what we’re accomplishing together” feeling, people disengage.
The problem is everywhere because approaches and tools are often based on an outdated model of calls-to-action. Participation breaks down because we don’t create a cycle of actions and awareness, fueled by pay-off, and centered around purpose.
THE KEY TO UNLOCKING PROGRESS
The key to unlocking progress is GroopIt's real-time participation cycle where actions, awareness, and pay-off occur in real-time and are organized around a purpose.
GroopIt is an easy-to-use mobile experience that creates the cycle of participation. The system leverages semi-structured data. Organizers define actions and the unique data that needs to be captured for every action. As participants act, data is collected, shared, visualized, downloaded, and used to make progress.